Pantone Spot Colour Matching

Accurate brand colour printing

Colour consistency is important when your printed materials need to match your existing branding, logo, stationery or corporate guidelines. At Lichfield Printers, we offer Pantone spot colour matching for suitable litho print jobs, helping businesses achieve more consistent brand colours.

What is Pantone spot colour printing?

Pantone colours are specially mixed ink colours used in professional print. Unlike standard full colour CMYK printing, a Pantone spot colour is printed using a specific ink formula. This can give more consistent brand colour results, particularly on repeat litho print jobs.

When is Pantone colour matching useful?

Pantone spot colour matching is useful for corporate stationery, business cards, letterheads, compliment slips, presentation folders, branded forms and repeat print jobs where colour consistency matters. If your business has a brand guideline with Pantone references, please supply these when requesting your quote.

Pantone vs full colour printing

Standard full colour printing uses CMYK inks, which works well for photographs and general marketing print. Pantone spot colours are mixed to a specific colour reference and can give a more consistent result for certain brand colours. Not every job needs Pantone printing — we can advise on the best option for your job.

Things that can affect colour

Even with Pantone matching, the final printed colour can be affected by the material used — coated or uncoated paper, silk, gloss or matt stock, and lamination can all affect how ink appears. If you are trying to match a previous printed item, it is helpful to provide a physical sample.